Ramadan Elegance
Abayas, thobes and prayer pieces cut for the month in Cairo. Shop the collection before the first iftar.
Eid Collection
Gold-trim bisht, embroidered abayas, and silk squares for the morning after Taraweeh ends.
Everyday Modest
Jersey abayas, modal hijabs, and linen dresses for school runs and Downtown offices.
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Royal gold-trim bisht
Ceremonial bisht with gold zari on the shoulders. The piece fathers borrow for their sons’ weddings.
Silk luxury scarf
A 90 cm silk square printed from a mashrabiya motif we sketched in Islamic Cairo.
Classic white thobe
Egyptian cotton thobe with a modern shoulder. Friday prayer, work, and family gatherings.
Silk embroidered abaya
A formal silk abaya with hand embroidery, cut in our Zamalek atelier for Eid and evening invitations.
What Our Clients Are Saying
Fatima Hassan
Mariam El-Sayed
Karim Fathy
The Seirah story
A Cairo house of modest dress
Seirah began in Zamalek as a small atelier cutting abayas and thobes for family celebrations. Today we still cut in the city — for Ramadan nights, Eid mornings, and every Cairo weekday in between.
Cloth chosen by hand
Nida, crepe, silk, and Egyptian cotton are sourced in small lots. We favour drape you can live in, and embroidery that still looks considered after years of wear.
Made for Egyptian days
From Zamalek fittings to doorstep delivery in Alexandria and the Delta, every piece is priced in EGP and sized for how people here actually dress.