Why the shop is called Seirah
Seirah (سيرة) means a life story. The first pieces were cut for a wedding in Zamalek in 2014 — an abaya for the bride's sister, a bisht for her father. We still cut in the same neighbourhood.
What we make
Abayas, thobes, hijabs, jalabiya, and the ceremonial cloaks Egyptian families borrow for Eid and weddings. Everything is priced in EGP and sized for how people here actually dress.
The atelier
Visit us on Brazil Street. Fittings are by appointment; ready-to-wear hangs on the ground floor.